6 Areas of Marketing to Double Down on This Holiday Season
Lean Into Holiday Marketing….NOW!
If you still need to start planning, NOW is the time to have your Q4 planning locked down. Consumers are in a festive mood, actively seeking products and services to celebrate holidays and special occasions. Here are some key areas in marketing to get started on to ensure your business has a successful holiday season.
When it comes to content and campaign planning, think about:
Holiday-Themed Content:
Create holiday-themed content that resonates with your audience. This could include blog posts, videos, infographics, and social media posts. (Get all of the details together, including if you need to plan shoots, props to buy, book locations, etc.)
Seasonal Promotions and Special Offers:
Plan your holiday promotions and discounts carefully. What are you hearing your customers and community want the most? Consider running limited-time offers, bundle deals, or exclusive discounts for past clients or our favorite how you can gift for your loyal and past customers.
Email Marketing:
Craft a series of engaging email campaigns. Plan them out now. Send out holiday greetings, drip your special offers, and remind customers of important shipping deadlines so they’re not empty-handed at the holiday party.
Social Media Campaigns:
(Our specialty!) Get your thoughts down to develop a strong content calendar for your social media platforms. Include holiday-themed posts, collaboration efforts, and creative content campaigns. Don’t know where to start? Book a call.
Social/Google Advertising:
If you plan to use paid advertising, you want to allocate a budget specifically for holiday campaigns in advance. Create ad copy and visuals that highlight your holiday deals and get them approved before you start hearing jingle bells.
Engage with Your Community:
Participate in local events, maybe choose 2-3. It’s a perfect time of year to collaborate with other businesses and engage with your community through social events. This not only fosters goodwill but also enhances your brand's visibility, credibility, and reputation.
A Word From The CEO
“The holidays bring out the best in both the marketer and consumer. It’s such a great time to maximize sales and create memorable experiences that’ll foster long-term customer loyalty.”
Alexandra E. Khan, Founder & CEO
In Conclusion
By approaching Q4 planning with diligence, creativity, and a customer-centric mindset, you can unlock the full potential of the holiday season for your business. Wishing you a successful and joyous holiday season! Unsure where to start or need help mapping out your initiatives? Book a call with us, and we’ll help you unpack which endeavors would be best for your goals. Apply Here.
